Software Development and Digital Marketing Company
In recent years, Augmented Reality, also known as AR, has emerged as a vital marketing tool for all industries, including hospitality, and we don’t see this trend slowing down anytime soon. With AR going mainstream, it is more important than ever for hotels to adopt this latest technology or risk falling behind the competition. The most significant factor driving this change is demographics. Today, millennials are the largest growing segment of the U.S. workforce, and by 2020, they are likely to spend $ 4.1 trillion annually. Moreover, about 52 percent of millennials rank far above or above average as far as new technology adoption is concerned. Augmented reality is a sure-fire way to attract tech-savvy millennials to your hotel and give your brand a leading edge over its competitors. Companies Using AR to Great Effect
As you can see, a number of hotels and restaurants are already using this innovative technology and it is foreseen that by 2060, all hotels will embrace augmented reality technology along with many other easy-to-adopt and smart technologies, such as robotics, cloud computing, artificial intelligence, morphing beds, touchscreen interface, hyper-connectivity, and more. How Hotels Can Benefit from AR Technology As Maya Angelou, the late, great American writer, poet, and civil rights activist, once said, “People will forget what you said, what you did, but they will never forget how you made them feel.” So, being a hotelier, don’t just think about what you want your guests to know; think about how you want them to feel. There are numerous benefits hotels can reap by using AR technology, which is far more affordable than Virtual Reality (VR) and is comparatively easier to adopt. Hoteliers can use this cutting-edge technology to:
Long story short, augmented reality is on the cusp of becoming reality, rather than a gimmick. It has come a long way from a science-fiction intention to a science-based pragmatism. The technology is on the rise and will likely become ubiquitous in the hospitality industry. To be precise, AR is where the real future of the hospitality business lies, as said by Dimitrios Buhalis, professor of eTourism and director of eTourism Lab at Bournemouth University, England.
The future looks bright and clear as more and more hotels & restaurants are leveraging this ground-breaking technology to bolster their business footprint and stay ahead in the realm of hospitality. So, if you’re into the hotel business, don’t be a sitting duck; incorporate Augmented Reality into your current marketing efforts today and see what impact it makes on your bottom line. Don’t know how to do that? Contact us today! We are a leading software development company based in California that specializes in creating high-end augmented reality applications for both Android and iPhone.
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